Why Cups?

Around 500 billion single-use cups are discarded yearly.

This includes cold drink cups (e.g., soda, iced coffee) used at fast-food chains, cafes, and events.

120 billion plastic cups are thrown away annually, with 50 billion attributed to coffee-related cups alone

Plastic cups contribute to landfill waste, with only a small percentage recycled due to collection challenges.

Less than 1% of plastic cups are recycled globally due to contamination, lack of infrastructure, and non-recyclable linings (e.g., polyethylene coatings). Most end up in landfills or incinerators, contributing to 6.5 million metric tons of CO2 emissions annually.

Current waste bins are inefficient for diverting single-use plastic cups.

Learn more
A woman holding a bag of shredded Plastic in a cafe or restaurant setting, with an empty clear plastic cup on a wooden table beside her.
A smiling man with a shaved head and gray beard holding a large clear plastic bag filled with shredded plastic in a cafe or coffee shop.
A young woman with long braids and a black shirt sitting at a cafe table, smiling while holding a clear plastic bag of shredded pla. An empty clear plastic cup is on the table. The cafe has large windows, pendant lights, and a menu board on the wall.
A smiling young woman with blonde hair holding a clear plastic bag of shredded plastic, standing inside a coffee shop.

Quantified impact

Clear plastic bag filled with shredded plastic, tied at the top with a blue twist tie.

Quantified impact

Estimated average CSR stores will processes 200-225 plastic cups daily.

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Green plastic bin filled with numerous clear plastic bags of shredded plastic tied at the top, each containing a white substance.

Diverts ~1.8 tons

of plastic waste annually per store.

Potential global impact: >27,000 tons/year across 15,000+ stores.

A single use plastic cup recycling machine , a glass placed on a circular platform, and a digital touchscreen interface.

Customer engagement

Enhances customer engagement with visible sustainability efforts

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