Why Cups?
Around 500 billion single-use cups are discarded yearly.
This includes cold drink cups (e.g., soda, iced coffee) used at fast-food chains, cafes, and events.
120 billion plastic cups are thrown away annually, with 50 billion attributed to coffee-related cups alone
Plastic cups contribute to landfill waste, with only a small percentage recycled due to collection challenges.
Less than 1% of plastic cups are recycled globally due to contamination, lack of infrastructure, and non-recyclable linings (e.g., polyethylene coatings). Most end up in landfills or incinerators, contributing to 6.5 million metric tons of CO2 emissions annually.
Current waste bins are inefficient for diverting single-use plastic cups.
Quantified impact
Quantified impact
Estimated average CSR stores will processes 200-225 plastic cups daily.
.
Diverts ~1.8 tons
of plastic waste annually per store.
Potential global impact: >27,000 tons/year across 15,000+ stores.
Customer engagement
Enhances customer engagement with visible sustainability efforts
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